2015
H&M Runway

Opportunity

H&M’s Times Square location is one of the most recognized and visited stores in Times Square, and now it’s also one of the most digitally-enabled retail stores we’ve seen.

The flagship store embraces modern technology with the H&M Runway - a digital runway or virtual catwalk that lets you try on clothes, walk down the runway, and strike a pose as if you were on a real runway during New York Fashion Week.

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  • Brand Experience

Solution

You can view your runway walk in both video and still images on the spot and also on the small screens throughout the store. After a few minutes, this unique content will be available on the dedicated H&M Runway website, where you can share it via Facebook, Twitter, and Google+. On top of that, if the H&M staff thinks that you’ve got the moves, you might be able to see yourself on their gigantic billboard signage overlooking Times Square!

Result

If you’re all about making long-lasting memories, whether it’s being silly with friends or live out your ANTM fantasy, we think you’ll love this little digitally-chic corner in the H&M Times Square store.