Although the Beetle has been appreciated by generations since its debut in 1930s, the model is taking a bow to make way for the electronic future and environmentalism. Saying goodbye to the classic compact car model, Volkswagen launched a new ad campaign, featuring a 90-second animation, “The Last Mile” on New Year’s eve. Tiger Party used our unique no latency guaranteed technology to synchronize Volkswagen’s countdown clock with the Ball Drop. The arrival of the new year reflected the ending of Beetle’s era.
“The Volkswagen Beetle was the great equalizer for society and culture at large. This isn’t one person’s goodbye or a company’s, it’s everyone’s goodbye.” said Leo Premutico, CCO at Johannes Leonardo. “Where one road ends, another begins.” With Tiger Party’s advanced technology, everyone at Times Square got to say farewell to this popular car and welcomed the arrival of 2020.
Check out “One Last Mile” here if you miss the Beetles: https://www.youtube.com/watch?v=uKuYXNLGlOc