2013
Samsung CES

Opportunity

For the 2013 CES, Samsung wanted to showcase its new Allshare experience between a Samsung device and a Smart TV. We worked with B-Reel Productions and Worldstage to create an Android app specifically for Samsung to implement a dramatic live event at the Samsung booth. We also custom-made the digital signages to fit Samsung’s specific imagination.

hashtag
  • Concept
  • Trade Show

Solution

The main display is made out of multiple digital signages that are connected to Samsung devices that are controlled by the “DJ.” Each device controls a specific TV and together with our Android app, we were able to present a cohesive visual experience with a combination of different footages.

Result

The exhibit demonstrated Samsung’s smooth Allshare experience in a creative way showing how consumers can easily navigate and enjoy content across devices. Not only were we able to help Samsung deliver their new service, we did it in a visually impressive way that was memorable for the visitors.