If you happened to walk through Times Square today, you would come across many of the digital signs pointing arrows saying you are warmer, getting closer, almost there-- to the free food and music a few blocks away! Applebee's held a party in Times Square today to promote their new line of appetizers and entrees.
Tiger Party utilized their customizable Moderation Tool to allow Applebee's to moderate incoming tweets during the event. Participants could tweet about the event or post pictures of themselves enjoying the new meals. If the content was approved by moderators, users would see their face on many of the signs throughout Times Square.
The event also featured a performance by Jason Derulo and bar games like pool and darts. It was truly a Times Square Takeover, in that signs from as far north as 49th street to as south as 40th street featured Applebee's content, dynamic and event specific.