The Metropolitan Opera Opening Night

Going to the Opera is a moment of delight and pleasure for all the senses and usually reserved for very special occasions. For the past 13 years, The Metropolitan Opera, has shared this unique experience with all of NYC at Times Square. Tiger Party, has partnered with The Metropolitan Opera, to bring the excitement of Opening Night to the masses via the Times Square Billboards in the heart of New York City for the last 5 years.

This year was no different. The intense Biblical drama, Samson and Delila, was seen on the billboards by all- tourists, visitors, and Opera enthusiasts alike. The drama was full of what makes the Opera experience so memorable as seen on the faces of those in attendance.

The Tiger Party team has designed and been ensuring the ABC Signage Billboard is operational during many live and pre-programmed events as the Met Opera Opening Night as well as Good Morning America and ESPN Sports Center games.

Visit to the Digital Signage Expo

The Tiger Party team explored new digital technologies at the Digital Signage Expo in Las Vegas last week. Some highlights include a virtual changing mirror, virtual business cards, and Planar Transparent OLED Technology. 

Toshiba's Virtual Changing Mirror allows users to preview certain outfits virtually. Users can raise their hand to flip through different outfit options. We see the next steps including more flexibility with the user's movement and 360 degree previews. 


The Transparent OLED demos included a virtual tour guide and advertisements on a beverage cooler. We can imagine the many possible applications of this technology in our own work with retail advertising. 

Using Data Merge function in InDesign to create a business card

In this post we are going to do a little demo on how you can use the Data Merge function to create a bunch of business cards for the people here in Tiger Party. Of course you can make these files in Photoshop or Illustrator, but that will involve a lot of copying and pasting, and then turning on and off layers (if using Photoshop) or managing consistency across multiple art boards (if using Illustrator), neither way is as efficient as this method I am going to show working in InDesign.

This is the what we will achieve at the end of this post.

This is the what we will achieve at the end of this post.

1. Collect data from everybody in the company, here we passed out a shared excel file and everyone can fill out their own information, we just need to make sure that the first row are labelled clearly, in this case- first, last, title, and mobile. Then save the file as a .csv file

2. Design the business card per Creative Director’s direction.

3. Open the Data Merge window in InDesign.

4. The instruction is written in the window, and that’s exactly what we are going to do in the following steps.

5. Select the .csv file (from step 1) as your Data Source.

6. After you select the file you will see the first row in the .csv file is shown in the Data Merge window.

7. Highlight the text you want it to be replaced by the data.

8. Select the according source column by clicking on it in the Data Merge window.

9. Now the dummy text is updated with the column label in << >>.

10. Repeat step 7&8 for all the other variables.

11. Select Create Merged Document from the Data Merge window fly out menu.

12. Clink OK on the options menu.

13. Voila! There you have it: InDesign created a new document with all the business card you need!

14. Export as pdf of whatever file you need.

Say next time when you have to create jpg files of the number sequencing 0 to 100, don’t use photoshop, please.