China Taiping New Year Global Campaign

 

Happy birthday to China Taiping!

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The most iconic and historical insurance corporation in China - China Taiping - is celebrating its 90th anniversary worldwide in 2019, planning to spread across the globe. Tiger Party took a great opportunity to support China Taiping and delivered their message in Times Square on New Year’s Eve, greeting the world on the 1st day of 2019 at the busiest place on Earth filled with exuberated people from all around the world.

 
 
Times Square, New York

Times Square, New York

The meaning behind China "Taiping", which translates to “world peace” in Chinese, perfectly resonates around this global campaign. Taiping, alongside their promotion of the Chinese government as a whole, has vigorously promoted 'Chinese Brands Going Global', encouraging Chinese companies to develop internationally in recent years. Taiping’s overseas marketing project is one of those initiatives.


The brand campaign’s core message is "为您分担风险,与您共享太平 Manage your risks, Enjoy Taiping Service", a happy reminder of their dedication to improving the lives of others. Digital billboards simulcasted China Taiping’s 90th-anniversary message in 9 major cities, including London, New York, Tokyo, Singapore, Sydney, Hong Kong, Beijing, Shanghai, and Shenzhen.

Shibuya, Tokyo

Shibuya, Tokyo


Beijing, China

Beijing, China

Having been listed in Forbes’ Growth Champions of 2018, China Taiping now operates as a large-scale multinational financial insurance group with coverage throughout China, Hong Kong, Macau, North America, Europe, Oceania, East Asia, and Southeast Asia. 

To learn more, read 'Meet with Taiping' global campaign blog post on Wechat.


Tiger Party provides top-notch signage solutions. Our technology, from hardware customization to software interactive design as a one-stop service, can support global multi-screen real-time connection broadcasting, mobile phone and screen serial connection, and various other applications. In order to meet different creative needs, we always strive to provide customers with customized high-end services.

London, UK

London, UK

Singapore

Singapore

Sydney, Australia

Sydney, Australia

Photo credits to Taiping official wechat account, check out more on http://bit.ly/ChinaTaiping