Toys "R" Us

We worked with the agency Show+Tell to create a custom desktop application for Toys "R" Us Times Square. This app takes photo via a DSLR camera connected to the computer. It then allows the user to schedule it on the Toys "R" Us billboard in Times Square. The user has the option to customize the backgrounds, fonts and message that will appear on the photo. We have integrated the scheduling of this composite image with the billboard's playback system - Sedna.