Visit to the Digital Signage Expo

The Tiger Party team explored new digital technologies at the Digital Signage Expo in Las Vegas last week. Some highlights include a virtual changing mirror, virtual business cards, and Planar Transparent OLED Technology. 

Toshiba's Virtual Changing Mirror allows users to preview certain outfits virtually. Users can raise their hand to flip through different outfit options. We see the next steps including more flexibility with the user's movement and 360 degree previews. 

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The Transparent OLED demos included a virtual tour guide and advertisements on a beverage cooler. We can imagine the many possible applications of this technology in our own work with retail advertising.