7Eleven Next Gen Concept Store

Background

Tiger Party worked with TPN Retail to design and develop the digital retail experience in the first 7Eleven Next Gen store in Manhattan and then later in Chicago. The Challenge was to create a harmonious user experience that is both relevant to the section of the store and also allows 7-Eleven to update content as frequently as needed. 

Key ConsiderationS

  • Adequate font size
  • Use of image vs. text
  • Menu items relevant to the time of the day
  • Clear price and calorie information

DeliverableS

  • Digital menu board
  • Exterior promo screen
  • Kiosk self-ordering system
  • Interior promo screen 
  • Seating Area promo screen

Digital Menu Board

The Digital Menu Board consists of 3 HD side by side displays. The menu and promotional items change based on the time of day.


Exterior Promo Screen

The purpose of this exterior promo screen is to attract and engage passing pedestrians. It also provides friendly and useful information for the neighborhood. Some promotional spots are animated while others are static.


Kiosk System

The self-order kiosk interface is built on top of a NCR system. A customer can order any available food item prepared on the premises. Because of the vast variety of items, the design focus is to guide the user through a clear and simple process while presenting relevant options for them to choose from.


Store photo


Customer Interaction Concepts

Customer can log on to play the game by going to a specific URL with the code displayed on the screen

Customer can log on to play the game by going to a specific URL with the code displayed on the screen

Tiger Party also provides creative concepts to help enrich customer engagement in the store. Here is a Pastry Race game utilizing WebSockets technology.

Customer can select their pastry character from their device.

Customer can select their pastry character from their device.

Customer use touch gesture to run the race.

Customer use touch gesture to run the race.

Here a 'tweet to vote' survey lets customers vote for their favorite food, snack, sport teams and more. Visuals dynamically update based on latest voting stats.